Top Google searches (as of May 2019)

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Are you wondering what people in the United States (and around the World) are searching for the most? Then you’re in luck!

We’ve just uploaded fresh data from the previous month into Keywords Explorer—our monstrous keywords database—and naturally, we wanted to know which Google searches were most popular this month.

Sidenote.

the total size of Ahrefs’ keywords database is now 7.9 BILLION keywords (3.3 billion of which are Google search queries from the United States alone). Which makes our database the biggest one in our industry.

We have pulled two lists for the United States:

• Top 100 most searched keywords in the US—a list of terms with the highest average monthly search volume as of today;
• Top 100 new keywords in the US—a list of the most popular search queries that we haven’t seen up until last month.

And then we also pulled worldwide data, which turned out quite interesting as well.
So here you go:

Top 100 Google search queries in the US (as of May 2019)

Unsurprisingly, this list is almost entirely dominated by branded searches. But we have decided to leave the list as is so that you could see the full picture.

#	Keyword	Search Volume	Return Rate
1	facebook	233,200,000	11.47
2	youtube	194,200,000	6.66
3	amazon	103,300,000	4.58
4	gmail	92,030,000	5.74
5	google	84,600,000	4.44
6	ebay	58,620,000	4.78
7	yahoo	56,690,000	8.45
8	weather	53,690,000	5.36
9	craigslist	51,700,000	4.48
10	yahoo mail	50,500,000	6.58
11	google maps	41,390,000	3.86
12	netflix	38,740,000	3.47
13	walmart	38,720,000	2.74
14	google translate	37,650,000	5.42
15	google docs	29,500,000	5.22
16	news	27,720,000	9.44
17	translate	26,330,000	5.35
18	home depot	25,030,000	2.68
19	cnn	24,560,000	7.28
20	hotmail	23,970,000	6.21
21	facebook login	23,660,000	6.06
22	fox news	22,990,000	8.63
23	google drive	22,190,000	4.23
24	calculator	21,950,000	4.79
25	maps	20,680,000	3.35
26	msn	20,150,000	12.56
27	usps tracking	19,940,000	3.42
28	google classroom	18,220,000	4.89
29	lowes	17,990,000	2.63
30	paypal	17,500,000	2.55
31	target	17,000,000	2.28
32	instagram	16,660,000	2.49
33	bank of america	16,530,000	4.23
34	espn	16,490,000	6.06
35	aol mail	16,100,000	10.68
36	wells fargo	15,630,000	4.28
37	entertainment	15,150,000	5.31
38	pinterest	14,940,000	3.05
39	zillow	14,860,000	2.76
40	twitter	14,250,000	3.24
41	you tube	14,090,000	4.85
42	best buy	13,960,000	2
43	indeed	13,780,000	3.4
44	speed test	13,570,000	2.88
45	trump	13,230,000	10.12
46	roblox	12,860,000	4.73
47	linkedin	12,760,000	2.71
48	youtube to mp3	12,010,000	3.69
49	sports	11,700,000	3.81
50	amazon prime	11,370,000	2.54
51	aol	10,800,000	10.66
52	capital one	10,670,000	3.18
53	chase	10,670,000	4.11
54	nba	10,550,000	9.71
55	costco	10,380,000	2.29
56	ups tracking	10,260,000	2.5
57	reddit	9,970,000	3.82
58	pandora	9,870,000	2.72
59	hulu	9,820,000	2.31
60	kohls	9,810,000	2.49
61	traductor	9,700,000	7.71
62	bing	9,630,000	5.73
63	american airlines	8,930,000	2.33
64	finance	8,720,000	13.63
65	nfl	8,710,000	5.92
66	usps	8,580,000	2.17
67	etsy	8,500,000	2.59
68	pizza hut	8,350,000	1.95
69	twitch	8,160,000	3.05
70	airbnb	8,140,000	2.14
71	fb	8,050,000	12.18
72	google flights	7,880,000	4.09
73	macys	7,870,000	2.62
74	spotify	7,860,000	1.78
75	dominos	7,820,000	2.02
76	google scholar	7,730,000	4.47
77	expedia	7,510,000	2.4
78	123movies	7,420,000	3.55
79	wells fargo login	7,380,000	4.07
80	verizon	7,080,000	1.98
81	fedex tracking	7,040,000	2.46
82	you	6,860,000	2.39
83	facebook log in	6,850,000	4.86
84	united airlines	6,780,000	2.07
85	google news	6,610,000	8.23
86	bed bath and beyond	6,560,000	1.86
87	discord	6,500,000	2.29
88	outlook	6,380,000	2.9
89	walgreens	6,320,000	1.88
90	credit karma	6,240,000	2.22
91	restaurants near me	6,180,000	2.13
92	turbotax	6,060,000	1.79
93	pof	6,010,000	9.88
94	gamestop	5,980,000	2.11
95	mapquest	5,950,000	2.34
96	southwest	5,930,000	2.21
97	solitaire	5,870,000	11.31
98	xfinity	5,870,000	2.4
99	harbor freight	5,850,000	2.11
100	thesaurus	5,790,000	2.39

Sidenote.

We removed all NSFW queries from this list. What you see above are the top 100 “clean” search queries. Here’s the raw, uncensored list for those that want it. (You’ve been warned!)

Before we move on to the next list of trending keywords, it’s important to understand the keyword metrics that we display.

Search volume

Search volume shows how many times a given keyword is being entered into Google per month. And, because the search demand on many keywords tends to fluctuate from month to month, the number that we give you is an annual average.

Sidenote.

here at Ahrefs we calculate search volumes by modeling data from Google Keyword Planner against clickstream data (learn more here). This method has proven to be quite accurate and we keep tweaking our model to achieve even better results.

Return Rate

Return Rate shows how often a person will search for that keyword again. It is a relative metric, so RR 3.55 doesn’t mean that people perform the same search 3–4 times a month on average.
But Return Rate is very useful when comparing two keywords.
For example, the keyword “spotify” has RR 1.78, which means that people rarely search for that keyword again. (Probably because they were just looking to download this app or learn what it is.)
On the other hand, “facebook” has RR 11.47, which means that people search for it quite frequently. (Probably because many people don’t have Facebook on their bookmarks bar, and simply Google it each time they want to access it.)
Learn more about search volume & Return Rate here.

Top 100 NEW Google searches in the US (as of May 2019)

This list is much more interesting because it shows things that people in the US have started to care about all of a sudden.

#	Keyword	Search Volume	Keyword Difficulty
1	cadesha bishop	6,500	10
2	projared sub count	5,400	3
3	2019 lok sabha election results	5,100	62
4	all in the family remake cast	4,700	18
5	pga championship leaderboard 2019	4,400	59
6	riley crossman	3,800	3
7	stem school shooting	3,400	15
8	who won the kentucky derby 2019	3,200	20
9	maya mckinney	3,000	24
10	pappy van poodle	2,900	3
11	logic homicide	2,800	17
12	valerie cincinelli	2,700	19
13	homicide logic	2,300	20
14	nightmare halsey	2,200	5
15	ohio abortion law details	2,100	59
16	why was maximum security disqualified	2,100	13
17	2019 european parliament election results	2,000	68
18	outbreak perfected catalyst	2,000	4
19	ghost recon breakpoint release date	1,800	17
20	halsey nightmare lyrics	1,800	6
21	mr ratburn and the special someone	1,600	15
22	wow classic stress test	1,600	6
23	2019 kentucky derby results	1,500	17
24	nxt takeover 25	1,500	6
25	wikileaks or whatever	1,500	39
26	code vein network test	1,400	6
27	ghost recon breakpoint beta	1,400	3
28	ohio birth control ban	1,400	22
29	cruise ship measles	1,300	44
30	fallen transponder	1,300	4
31	mount everest deaths 2019	1,300	25
32	which supermodel was nicknamed “the body”?	1,300	1
33	zevo bug killer	1,300	0
34	darion vence	1,200	4
35	molecules of freedom	1,200	55
36	new york and new jersey fought their way to the supreme court over ownership of which landmark?	1,200	6
37	what time is the preakness 2019	1,200	6
38	who created the american tradition of mother’s day?	1,200	42
39	yuyuyunochan	1,200	0
40	alabama abortion law details	1,100	73
41	alex whipple	1,100	2
42	ghost recon breakpoint trailer	1,100	2
43	lute bot	1,100	7
44	ncaa softball super regionals 2019	1,100	16
45	oneplus 7 pro verizon	1,100	36
46	predator hunting grounds	1,100	22
47	what/if netflix review	1,100	22
48	who was marvel’s first superhero?	1,100	22
49	yuumi win rate	1,100	2
50	elle weissman	1,000	10
51	emily ratajkowski met gala 2019	1,000	5
52	national hamburger day 2019 deals	1,000	11
53	neo tilted	1,000	12
54	new amsterdam season 1 episode 22	1,000	4
55	nioh 2 alpha	1,000	11
56	warframe disruption	1,000	0
57	which asian religion believes in reincarnation	1,000	16
58	which was a real “star wars” based breakfast cereal sold in the 1980s?	1,000	1
59	yuumi winrate	1,000	2
60	alex rodriguez toilet picture	900	5
61	harry styles met gala 2019	900	10
62	one punch man season 2 episode 7 release date	900	0
63	ropalolyst	900	0
64	starbucks in game of thrones	900	48
65	unsainted	900	2
66	velkhana	900	0
67	water type pokemon carried in a backpack	900	2
68	what fad item was invented by gary dahl in 1975?	900	3
69	what is the only u.s. sports team owned by its fans?	900	19
70	whatsapp hacked today	900	46
71	wikileaksorwhatever	900	0
72	103rd running of the indianapolis 500 presented by gainbridge, may 26	800	10
73	bart starr died	800	31
74	belle delphine sonic	800	5
75	cardi b met gala 2019	800	13
76	cve-2019–0708	800	46
77	find jonesy near the rooftops	800	2
78	fortbyte 17	800	10
79	fortbyte 72	800	2
80	games of thrones season 8 finale	800	61
81	indy 500 winner 2019	800	28
82	jennifer michelle lorber	800	3
83	kaylie juga	800	2
84	kit harrington rehab	800	31
85	new magic wand lyrics	800	0
86	prcedo	800	0
87	snakey bus	800	15
88	watch game of thrones season 8 episode 6	800	34
89	wow 15th anniversary collector’s edition	800	5
90	2019 kentucky derby winner	700	15
91	best memorial day sales 2019	700	38
92	chicago fire season 7 episode 22	700	1
93	how does the population of europe compare to that of northern africa?	700	52
94	janelle monae and lupita	700	6
95	live sub count james charles	700	12
96	mr. ratburn and the special someone	700	15
97	new coke 2019	700	34
98	nhl finals schedule 2019	700	31
99	redmi k20 pro	700	25
100	arod picture	600	9

What’s interesting, is that some of these new keywords had a big spike in search demand and then faded to nothing quite fast. While others seem to have a continuous search demand, that shows no signs of fading.
“oneplus 7 pro verizon” vs “whatsapp hacked today” are two great examples:

I didn’t include Return Rate this time, because the vast majority of these Google searches were very close to 1.
But I included Keyword Difficulty metric, which is quite low for almost all keywords in the list (since they’re brand new).

Keyword Difficulty

Keyword Difficulty score shows how hard it would be to rank in top 10 search results for a given keyword (learn more here). It is based on the size and quality of the pages that already rank there.
Given that KD scores for most of these keywords are so low, I wonder if this very article will rank for some of them?
And that’s it for the US.
Let’s look at what bothered people around the world.

Top NEW Google searches around the World (as of May 2019)

I know Ahrefs has a ton of customers from all around the world, and hopefully, everyone will find a fun keyword from their country on this list.

#	Keyword	Search Volume	Country
1	europawahl — wahlhilfe	78,000	de
2	2019 vidhan sabha election results	65,000	in
3	minarni soedarjanto	59,000	id
4	lucy wills	49,000	ca
5	eleccion ue cómo votar	48,000	es
6	australia federal elections ’19	43,000	au
7	juntos e shallow now	40,000	br
8	election result #india	37,000	in
9	willem einthoven	36,000	ar
10	wahlergebnisse europawahl 2019	35,000	de
11	georgios papanikolaou	34,000	ar
12	omar khayyam	29,000	ar
13	wybory do ue jak głosować	29,000	pl
14	amethi election result 2019	28,000	in
15	game of thrones 8 sezon 4 bolum izle	27,000	tr
16	ตรวจหวย 2 พฤษภาคม 2562	26,000	th
17	shallow now significado	25,000	br
18	live election results 2019	24,000	in
19	eciresults.nic.in 2019	23,000	in
20	ตรวจหวย 16 พฤษภาคม 2562	22,000	th
21	game of thrones 8 sezon 5 bolum izle	21,000	tr
22	نتائج السادس الابتدائي 2019	20,000	iq
23	risultati elezioni europee #italia	17,000	it
24	election commission of india results 2019	16,000	in
25	cantineoqueteveo.news	15,000	es
26	eu‐wahlergebnisse #deutschland	14,000	de
28	lucy wills	13,000	il
29	willem einthoven	13,000	cl
30	hsc result 2019 maharashtra	13,000	in
31	cum se votează la alegerile ue	13,000	ro
32	impots.gouv.fr 2019 date limite	13,000	fr
33	georgios papanikolaou	12,000	il
34	lucy wills	12,000	gr
35	como votar na eleição da ue	11,000	pt
36	omar khayyam	11,000	cl
37	eşkiya dünyaya hükümdar olmaz 139 bölüm izle	11,000	tr
38	eurovolby jak volit #česká republika	11,000	cz
39	lucy wills	11,000	se
40	инаугурация владимира зеленского	10,000	ua
41	ecrin bebek bulundumu	10,000	tr
42	georgios papanikolaou	10,000	se
43	ευρωεκλογές τρόπος ψηφοφορίας	10,000	gr
44	ecrin son dakika	10,000	tr
45	día del trabajo 2019	10,000	cl
46	2019 european parliament election results	10,000	gb
47	eu valet — hur röstar man	10,000	se
48	tulu bacı	9,700	tr
49	ตรวจหวย 1 พฤษภาคม 2562	9,700	th
50	gabriel diniz morto	9,700	br
51	georgios papanikolaou	9,700	at
52	bayram ne zaman başlıyor 2019	9,300	tr
53	georgios papanikolaou	9,200	ch
54	สมัครสอบท้องถิ่นปี62	9,100	th
55	maharesult.nic.in 2019 hsc result	8,700	in
56	puthiya thalaimurai live seithigal	8,600	in
57	día del trabajo 2019	8,400	ve
58	voting id requirements #india	8,400	in
59	sahur vakti 2019	8,300	tr
60	europawahl — wahlhilfe	8,300	at
61	comment voter aux élections européennes #belgique	8,200	be
62	barque de khéops	8,200	dz
63	willem einthoven	8,100	at
64	results. eci. gov. in	8,000	in
65	khufu ship	7,800	ae
66	سفينة خوفو	7,800	iq
67	hercai 11 bölüm izle	7,700	tr
68	european election results 2019	7,600	gb
69	wahlomat 1919 europawahl 2019	7,500	de
70	larem+modem	7,500	fr
71	résultats des élections européennes #france	7,500	fr
72	eu‐valget sådan stemmer du	7,400	dk
73	eu választás hogyan kell szavazni	7,300	hu
74	eşkiya dünyaya hükümdar olmaz 137 bölüm izle	7,300	tr
75	jcb ki khudai	7,200	in
76	redmi note 7s	7,100	in
77	bà tân vlog	7,100	vn
78	velorio gabriel diniz	7,000	br
79	fullhdfilmizle com	6,800	tr
80	game of thrones 8. sezon 5. bölüm izle	6,700	tr
81	demo 22 mei 2019	6,600	id
82	böhmermann countdown	6,600	at
83	cadesha bishop	6,500	us
84	epfo requirements 2019	6,500	in
85	chernobyl dizisi	6,500	tr
86	mahresult.nic.in 2019 hsc result	6,500	in
87	mpbse.nic.in result 2019	6,500	in
88	acidente gabriel diniz	6,400	br
89	cbsc result.nic.in 2019	6,400	in
90	egybest2	6,200	eg
91	result of elections 2019	6,100	in
92	elezioni europee come votare #italia	6,100	it
93	redmi k20	6,100	in
94	corpo gabriel diniz	6,100	br
95	ремонт техники рядом	6,000	ru
96	lucy wills	6,000	ie
97	vatan bilgisayar zeki	5,900	tr
98	morre gabriel diniz	5,900	br
99	europese verkiezingen — hoe kan je stemmen #belgië	5,900	be
100	iec results 2019	5,900	za

It looks like queries related to the European Parliament elections dominate this list.

Top NEW Google searches in YOUR niche (as of May 2019)

Did you know that you can use the “newly discovered” feature in Keywords Explorer to find search queries (containing any “seed” keyword) that were recently added to our database?
Keywords Explorer > enter a seed keyword > Newly discovered
You can do some seriously cool stuff with this!
For example, imagine that you run a movie reviews website.
You could enter “Netflix” as your seed keyword and find all the newly‐discovered Netflix‐related terms that we discovered in the last month.

It looks like Netflix’s What/If is especially popular right now.

Sidenote.

We use clickstream data to discover new search queries, so some long‐tail keywords may come in a little delayed.

Seriously, this is a potential goldmine of keyword opportunities. So please do play around with it and see what you can find. 🙂

Free mini‐tool is coming soon… we (still) promise!

Back when the original version of this article was first published (April 2017), I mentioned that we were working on a mini‐tool that would be updated with fresh data from all countries… every month.
I’m quite embarrassed to admit it, but we still haven’t had a chance to finish making this.
(In all honesty, we got carried away with the brand new Rank Tracker and Site Audit tools.)
But it is ~80% complete—here’s a preview:

We’re hoping to have this ready for you soon!
Stay tuned! 🙂